Chasing Success: Why We Crave It and How to Achieve It

How to win in life

Lora Losso
5 min readJun 18, 2024
Photo by JESHOOTS.COM on Unsplash

Success is a universal desire for all of us.

Whether is getting that dream job you crave so much, starting a business, or achieving personal goals — like building relationships or a healthy lifestyle — the drive to succeed at what we do is deeply ingrained in our psychology and biology.

Success is something we all are naturally driven for.

Success comes in all shapes and forms and we all have our unique stance on what it means to be successful.

My definition of success has changed throughout the years and at this point in my life, it has evolved from what it was in my twenties.

I used to believe that success was measured by the things that we own, material possessions. While that’s not wrong (to some extent) it’s also not completely right.

Success to me means, first and foremost, liking myself. Showing up as my true self — being respectful, kind, and sincere to everyone I meet in life.

Secondly, success to me means doing what I love and loving what I do. It may sound cheeky, I know, but being able to have a career that lights me up and I don’t need a holiday from is my ultimate goal in life.

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Lora Losso

Mindset & high-performance coach, hypnotherapist. Brain health advocate. Founder of www.lettersofgreat.com